mPedigree is a not-for-profit organisation that protects consumers from counterfeit drugs in regions with low literacy and low technical capacity. The model relies on negotiating deals with phone and drug companies and having manufacturers implement the programme at the lowest possible cost. Matching the technology platform to regional infrastructure, Hewlett Packard (HP) created a cloud-based system that tracks pharmaceutical supply chain data on the back end, while leveraging the high mobile penetration in region for the consumer interface. The innovative system allows buyers to verify the authenticity of medicines for free by text messaging a unique scratch-off code found on the product to a universal number. This request is routed to mPedigree’s servers and consumers receive a quick response to authenticate their purchase. Since its evolution in 2007, the company has operations in 12 countries in Africa and Asia, including in G20 countries such as India and South Africa.